Your forecast is three different numbers depending on who you ask.
We fix that. Predictable revenue comes down to people and process. We build the process, the forecast, pipeline, territories, and board prep, and run it with your people. Fractional, retainer-based.
Not sure where you stand? Take the 10-point check.
THE PROBLEM
You know what good looks like. You just don’t have the operator to build it.
The people are good. The engine behind them is straining, and it has no clear owner.
The forecast
Ask three people for the number and you get three answers. None of them survive the quarter.
Pipeline
Coverage looks fine on the dashboard. Half of it hasn’t moved in 60 days.
Territories
They overlap. The best whitespace sits untouched while two reps work the same logo.
Board prep
The deck gets built the weekend before. You’re defending a number you found out about on Thursday.
Maybe you took the revenue seat this year. Maybe you’re the CEO still carrying it. Either way, the board wants a number you can stand behind, and building the engine isn’t what they hired you to spend your weeks on.
The Formwork Method
Diagnose, build, drive.
One method, three stages. Start where your engine is most broken.
01
Diagnose
We find exactly where the engine is breaking.
You get a ranked fix plan you can act on.
02
Build
We put the engine in place on a fixed scope.
A forecast that holds and a plan you can staff against.
03
Drive
We stay embedded and run the engine alongside your team.
Revenue that stays predictable, and keeps improving.
How we work
We use Claude on every engagement, start to finish. It reads the pipeline, models the forecast, drafts the board pack, and flags what doesn’t hold up. The judgment stays ours.
WHERE DO YOU STAND
The 10-point RevOps maturity check.
Ten questions about your forecast, pipeline, and planning. We run it with you on a call. You leave knowing how exposed your revenue engine is, and which stage to start with.
PACKAGES
Three ways in. Each one de-risks the next.
Start small with the Audit, or start where it hurts. Every package ends with a number you can stand behind.
Revenue Predictability Audit
Diagnose. You’ll see, in ranked order, exactly where the number breaks.
A short paid diagnostic of your forecast, pipeline and planning. You get a ranked fix plan you can run with us or without us.
Fixed fee, and it credits toward the Build.
Revenue Engine Build
Build. You’ll get a forecast that holds and a plan you can staff against.
We put the engine in place on a fixed scope. Forecast model and cadence first, then the planning and deal-desk pieces the Audit flagged.
Fixed scope. Ends on a date with a clean handoff.
Embedded GTM Operator
Drive. You’ll have revenue that stays predictable, because someone owns it.
We stay embedded and run the engine alongside your team. Forecast call, pipeline inspection, board prep.
Monthly retainer. Three-month minimum, then month to month.
Not sure where to start? We'll tell you on the call.
ABOUT
I’ve built and run this engine before, at scale.
Most revenue leaders are great at leading teams and closing deals. Where it breaks down is everything behind that: the forecasting, the territory design, the comp plans, the deal desk, the board prep. The engine that makes revenue predictable.
That’s where we come in. We embed part-time with revenue teams as fractional GTM operators. A senior operational right hand that has done this before at scale, without the cost or commitment of a full-time hire.
We also work with CEOs scaling fast who don't have a CRO yet, or who have one and need operational muscle behind them.
20+ years, sales and GTM
Enterprise field sales, sales leadership, and now fractional operating.
Eleven years, Microsoft
Sr. National Sales Director over $4B in annual enterprise software sales, 10 districts, 250-plus field professionals.
Seven years, revenue operations
Across SMB, mid-market and enterprise. Through an acquisition integration and as Chief of Staff to the CRO.
Enterprise scale is where the discipline came from. It’s built for companies with no RevOps team to hand it to.
GET IN TOUCH
Let’s figure out if it’s a fit.
Tell us where the engine is straining. If it’s a fit, we’ll book time. If it isn’t, we’ll tell you straight.